substantive editing | Active Voice Editorial Consulting

I’m always looking for useful analogies to convey how good editing can improve advertising copy, web features, white papers, and other written communications. This morning I was reading an article about medicine and it hit me that what editors do when revising a piece of written work is analogous to what doctors do when diagnosing a patient’s symptoms.

Like a living organism, written copy is a complex system of interactive elements that can be rendered “unhealthy” by the presence of errors in spelling, grammar, or logic. A good editor, like a good doctor, knows how to read the symptoms — for example, “this doesn’t sound right, but I don’t know why” — and can suggest corrections that will restore the piece to optimum health.

Let’s take a look at how you can apply the four cornerstones of diagnostic medicine to make your writing all better.

Continue reading “word diagnostics”

On an automobile assembly line, you wouldn’t wait until after you’ve installed all the interior paneling and trim to put in the side windows. When it comes to editing your reports, white papers, instruction manuals, and other important documents, are you doing the equivalent?

Freelance editors are used to talking with potential clients who think that proofreading a document means giving it a thorough syntactic overhaul, and that copyediting covers the writing and insertion of a whole new section of text. Most of us are not averse to taking on projects that cross definitional boundaries, but we do try to make sure the client understands the differences.

“Who cares?” some will interrupt. “Editing is editing, right?”

Honestly, no.

Editors define the types of editing differently not because we’re trying to be split hairs but because we understand that each one should be performed at its own particular stage of the document preparation process — putting the windows in while you’re still assembling the doors, so to speak. Performing the wrong kind of editing at the wrong stage in the production process can derail the whole process.

Use this editing sequence to keep your document assembly line moving.

Continue reading “what kind of editing do i need?”