Successful proposals demonstrate your skills and capabilities to prospective clients. But superior proposals convey more than just facts and figures — they also demonstrate that you are listening to them.
The people reading your proposal want to know not only whether you can complete their work on time and on budget, but also whether they think you’ll work well with their team. Whether you can ask and answer questions. Whether you really understand what they want to get out of this project.
Somehow, your proposal has to convey this message along with the staffing charts and budget tables.
Sure, you could just salt the text with trite phrases such as “we listen to our customers.” But with a little bit of good writing, you can turn your entire proposal into an example of your responsiveness. Here are some proven tips for putting that into practice: