“Burying the lede” is a common stylistic error in journalism. To bury a lede (rhymes with “bead”) is to hide the most important information within a news story instead of putting it up front where readers can find it immediately.
Technical writers can bury the lede too, and with the same results — the audience leaves, never to return, without ever reading the crucial message you wanted to convey.
Learn how to spot these four common style errors before they cost you your audience — and their business.