Value-Added Writing

I’ll be hosting a panel session on “What Editors Look For in Freelancers” at the 2011 Maryland Writers’ Conference on April 2. One of my panelists will be Tam Harbert, an award-winning journalist who covers technology, business, and government beats. My introduction to Tam was her post on the ASBPE blog, “Freelance Work Worth Paying For,” in which she argues — and demonstrates convincingly — that writing is more than simply stringing words together. When editors hire writers, they are also paying for the ability to provide them with what they want (even when they’re not sure what that is); subject-matter expertise; the ability to present the story in an appropriate and compelling way; critical thinking skills that have been honed from experience; persistence and doggedness in order to get to the real story; and the ability to deliver everything on time.

In an age when “content farms” are busy driving down the rates that many writers can charge for their work — to say nothing of what they’re doing to the quality of information available to people who need it — it’s good for writers to remind ourselves that we offer our clients more than just good grammar. Professional writers bring a broad suite of skills to bear on solving their clients’ word problems. We answer the essential questions:

  • What questions do your readers have?
  • Where are the most accurate and reliable answers going to be found?
  • What’s the best way to present those answers to your readers?

By the time I finished reading the post, I knew I needed Tam on my panel, and I’m pleased that she accepted the invitation. Once you read her piece, I think you’ll understand why too. And if you’re planning to attend this year’s Maryland Writers’ Conference, I hope you’ll consider attending my session and hearing it right from the source.

Author: Paul Lagasse

Paul Lagasse provides expert-to-expert communications services to nonprofit, business, and government clients in the metro Baltimore-DC area. Specialties include science and medical writing, technical report editing, and content marketing.