Steve Jobs on Creating a Culture of Excellence

In fundraising, a lot has been written about the importance of creating a culture of philanthropy in your organization. Along with that, it seems to me, nonprofits also need to create a culture of excellence that motivates and inspires people to set higher standards for themselves and their organization.

Here’s how Apple co-founder, chair, and CEO Steve Jobs described it:

“If [employees] are working in an environment where excellence is expected, then they will do excellent work without anything but self-motivation. I’m talking about an environment in which excellence is noticed and respected and is in the culture. If you have that, you don’t have to tell people to do excellent work. They understand it from their surroundings.”

Author: Paul Lagasse

Paul Lagasse provides expert-to-expert communications services to nonprofit, business, and government clients in the metro Baltimore-DC area. Specialties include science and medical writing, technical report editing, and content marketing.