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# Active Voice Editorial Consulting

Expert-to-Expert Communications  • Since 2001

## Posts

- [Blog](https://www.avwrites.com/?page_id=670) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Apple Refreshes its Website, App Store Around Copy](https://www.avwrites.com/?p=2114)
- [Community Foundation of Southern Maryland](https://www.avwrites.com/?p=2110) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Peer-to-Peer Giving is a "Front Door" to Long-Term Donor Relationships](https://www.avwrites.com/?p=2103) - Peer-to-peer fundraising is an effective means of generating leads for loyal sustained-giving and legacy donors.
- [Monthly Giving Programs Identify Your Most Loyal Donors](https://www.avwrites.com/?p=2094) - Monthly giving programs increase retention rates and average gift size, and also help nonprofits reduce revenue volatility and improve long-term planning.
- [Gains in Giving to Higher Education Offset by Decline in Individual Gifts in 2016, Survey Finds](https://www.avwrites.com/?p=2082) - Gifts from individual donors and alumni declined in 2016, offsetting increases in giving by corporations and foundations.
- [As Goes Face-to-Face Giving, So Goes Fundraising?](https://www.avwrites.com/?p=2074) - Ian MacQuillin of Rogare explains why he believes that the fate of face-to-face fundraising is a bellwether for the future of fundraising itself.
- [The MITRE Corporation®](https://www.avwrites.com/?p=2019) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Reimagining the Computer Keyboard](https://www.avwrites.com/?p=2061) - Is computer interface design being held back by a dependence on rows of single-purpose mechanical switches arranged in an obsolete pattern? (Hint: probably)
- [Use Press Releases to Advertise Your Nonprofit](https://www.avwrites.com/?p=2048) - The humble press release is still a great way to get journalists to love you and (just as importantly) to cover your organization.
- [Tracking Success in Nonprofits: Start Small](https://www.avwrites.com/?p=2042) - Successful nonprofits have sufficient staff, resources, experience and credibility to make a lasting impact. And that usually means starting small.
- [Donor-Advised Funds: Making the Case to Donors](https://www.avwrites.com/?p=2034) - How should fundraisers discuss donor-advised funds with their donors?
- [Tracking Success in Nonprofits: It's in the Eye of the Beholder](https://www.avwrites.com/?p=2022) - Success in nonprofits is often hard to quantify, in part because outputs are measured differently than they are in business. So how do you measure them?
- [Western Interstate Commission for Higher Education](https://www.avwrites.com/?p=2015) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Donor-Advised Funds Appeal to Younger Philanthropists](https://www.avwrites.com/?p=2008) - Savvy young donors are more familiar with how finances work and are comfortable using investment vehicles like donor-advised funds.
- [Association of Fundraising Professionals](https://www.avwrites.com/?p=1299) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [In Eastern Europe, Rebuilding Philanthropy One Relationship at a Time](https://www.avwrites.com/?p=1995) - Fundraisers in ex-Communist bloc countries are overcoming two generations of distrust and fear of giving in an effort to reestablish cultures of philanthropy.
- [Tough Questions about Donor Advised Funds](https://www.avwrites.com/?p=1985) - The available evidence suggests that DAFs may not, in fact, be boosting charitable giving as much as advocates have hoped.
- [Diversified Funding: A Grantmaker’s Perspective](https://www.avwrites.com/?p=1980) - A wide range of revenue sources not only provides financial stability, but also demonstrates to grantmakers that your organization is reliable.
- [How to Tell Great Fundraising Stories](https://www.avwrites.com/?p=1973) - Veteran fundraiser and author Ken Burnett shares his best tips for writing stories that motivate donors to support your cause.
- [What Makes a Fundraising Story Great?](https://www.avwrites.com/?p=1969) - Fundraisers should apply the old fiction adages "write what you know" and to "show, don't tell" to the stories they tell prospective donors.
- [Pro Bono Writing and Editing](https://www.avwrites.com/?p=1313) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Upgrade Loyal Donors to Offset Your Lapsed Ones](https://www.avwrites.com/?p=1764) - In direct mail, a rule of thumb says a donor who informs you about a change of address is 10 times more likely to make a major or legacy gift.
- [Rethinking the Ask, Part 2: Storytelling, Not Selling](https://www.avwrites.com/?p=1748) - Ken Burnett, fundraising guru and author, talks to Active Voice about the future of fundraising. “People are going to have to want to listen to us," he says.
- [Rethinking the Ask](https://www.avwrites.com/?p=1710) - Over the next decade and beyond, emerging trends in donor behavior will radically redefine the basic unit of fundraising: the ask.
- [Relationships and Stories: Find the Right Mix for Your Nonprofit](https://www.avwrites.com/?p=1808) - One of the most effective ways to appeal to people who are passionate about your mission is to share your story. But what's the most effective way to share it?
- [Rally Community Support for Civic Assets With an American Tradition](https://www.avwrites.com/?p=1784) - Build community awareness, establish stable funding sources, and rally a corps of dedicated volunteers using an old-fashioned barn raising approach.
- [Nonprofits Can Build Risk Tolerance By Permitting Failure](https://www.avwrites.com/?p=1723) - Donors traditionally expect that their gifts will see a return for the program and the community at large. Is it unethical for a nonprofit to take risks?
- [New Study to Spotlight Fundraising Success Stories](https://www.avwrites.com/?p=1755) - A forthcoming study profiles nonprofits that have been able to achieve breakthrough successes with fundraising by using available resources in better ways.
- [Ken Burnett's Tips for Great Stories](https://www.avwrites.com/?p=1776) - Fundraising expert Ken Burnett (Storytelling Can Change the World) says you should ask these six questions before you start a story.
- [Johns Hopkins HealthCare, LLC](https://www.avwrites.com/?p=1334) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Tips for Writing a Gift Policy](https://www.avwrites.com/?p=634)
- [Tips for Tailoring Your Research](https://www.avwrites.com/?p=605)
- [Tips for Effective Grant Writing](https://www.avwrites.com/?p=565)
- [Writing Skills are Essential for Successful Fundraising](https://www.avwrites.com/?p=526)
- [Effective Stories Make People Trust You -- So Tell Them to Donors!](https://www.avwrites.com/?p=1953) - A good story invokes feelings of generosity within the brains of donors much more easily than squirting oxytocin up their noses.
- [Mobilize Donors Fast to Respond to Breaking News](https://www.avwrites.com/?p=1946) - Is your nonprofit prepared to activate when opportunities arise to insert your brand into breaking news or a trending topic?
- [Be Prepared to Launch Campaigns Fast to Capitalize on Breaking Events](https://www.avwrites.com/?p=1941) - Does your development staff have a plan for when something unexpectedly goes viral?
- [After Harvard Debate, Bard Prison Initiative Sees Jump in Giving](https://www.avwrites.com/?p=1931) - Remember the prison debate team that beat Harvard? Find out how the Bard Prison Initiative mobilized its fundraising team to capitalize on the sudden attention.
- [Powerful Fundraising Appeals: Advice from Two Advertising Masters](https://www.avwrites.com/?p=1914)
- [Prospect Research Can Boost University Fundraising Success](https://www.avwrites.com/?p=1899) - Prospect research analytics can help fundraisers understand all of their donors as fully as they currently understand their wealthiest ones.
- [What's in Your Donor File?](https://www.avwrites.com/?p=1891) - Donors expect researchers to collect information about them, but having too much up front can backfire. How much donor information is just right?
- [Donor Relationships and Marketing](https://www.avwrites.com/?p=1883) - Donors don't like being marketed to. Now they have the means to express their displeasure in ways that directly affect your bottom line. How do you reach them?
- [Are Your Gifts the Result of Relationships, or Merely the Reason for Them?](https://www.avwrites.com/?p=1874) - Fundraising needs to be less about pulling donors toward your desired goal and more about nudging donors toward finding that goal for themselves.
- [Rethinking the Ask, Part 3: Changing the Wrong Mindset](https://www.avwrites.com/?p=1864) - The UK's new "do not solicit" list is the inevitable result of believing that the best way to get more money is to simply ask more people more frequently.
- [Fundraising: Much Ado about Salesmanship?](https://www.avwrites.com/?p=1853) - Salespeople persuade others to do something they may otherwise resist. Fundraisers, in contrast, encourage others to do something they passionately want to do.
- [Beat the "Overhead Myth" by Treating Overhead as an Asset](https://www.avwrites.com/?p=1845) - "We have to think of fundraising not as asking donors for money, but as helping the organization provide the best service," says Donald Rhoten, CFRE.
- [Abiding by Donor Intent is Crucial for Good Relationships](https://www.avwrites.com/?p=1839) - A good gift agreement is a key to avoiding misunderstandings and keeping donors' goodwill.
- [Celebrating "The Power of Connection" at CSM's Sixth Annual Nonprofit Institute Conference](https://www.avwrites.com/?p=1818) - The Nonprofit Institute's annual conference was a terrific opportunity for community leaders to meet and learn.
- [TwentyEighty Strategy Execution](https://www.avwrites.com/?p=1820) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Use Matrix Mapping to Assess Events](https://www.avwrites.com/?p=1826)
- [Extend Your Nonprofit's Culture of Philanthropy Into the Community](https://www.avwrites.com/?p=1794) - Fundraisers have the power to move their organization's philanthropic culture past their front door, yet often they do not.
- [Steve Jobs on Creating a Culture of Excellence](https://www.avwrites.com/?p=1760)
- [Paula Whitacre Shares Digital File Management and E-mail Tips](https://www.avwrites.com/?p=1656)
- [Georgetown University Center on Education and the Workforce](https://www.avwrites.com/?p=1547) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [2015 Communication Central Presentation Handout](https://www.avwrites.com/?p=1648)
- [Global Impact](https://www.avwrites.com/?p=1638) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [National Socio-Environmental Synthesis Center (SESYNC)](https://www.avwrites.com/?p=1587) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [United States Department of Justice, Office on Violence Against Women and Office of Justice Programs](https://www.avwrites.com/?p=1611) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Canton Community Association](https://www.avwrites.com/?p=1591) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Maryland Writers’ Association](https://www.avwrites.com/?p=1589) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Takoma Park-Silver Spring Food Co-op](https://www.avwrites.com/?p=1596) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Friends of the Canton Library](https://www.avwrites.com/?p=1594) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Science and Technology Policy Institute](https://www.avwrites.com/?p=1292) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [United States Naval Institute](https://www.avwrites.com/?p=1295) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [WTEC, Incorporated](https://www.avwrites.com/?p=1297) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Johns Hopkins Whiting School of Engineering Development Office](https://www.avwrites.com/?p=1336) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [EEI Communications and EEI Press](https://www.avwrites.com/?p=1304) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [ASIS International](https://www.avwrites.com/?p=1328) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [APRA](https://www.avwrites.com/?p=1326) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [HEPdata](https://www.avwrites.com/?p=1320) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [CFRE International](https://www.avwrites.com/?p=1318) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Recreation News](https://www.avwrites.com/?p=1308) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [TMG Custom Media](https://www.avwrites.com/?p=1301) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [International Association of Movers](https://www.avwrites.com/?p=1306) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Dravet.org](https://www.avwrites.com/?p=1330) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [S4Carlisle Publishing Services](https://www.avwrites.com/?p=1453) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [National Center for Construction Education and Research](https://www.avwrites.com/?p=1462) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Human Factors International, Inc.](https://www.avwrites.com/?p=1484) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Jacob & Sundstrom, Inc.](https://www.avwrites.com/?p=1488) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Tools and Tips for Rapid Transcription, Part 3](https://www.avwrites.com/?p=1518) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [Tools and Tips for Rapid Transcription, Part 2](https://www.avwrites.com/?p=1490) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [A Writer Looks at Copyediting](https://www.avwrites.com/?p=308)
- [Tools and Tips for Rapid Transcription, Part 1](https://www.avwrites.com/?p=1379) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
- [The 2010 iPhone Calendar Wallpapers are Here](https://www.avwrites.com/?p=407)
- [Is Your Headline Sending the Wrong Message?](https://www.avwrites.com/?p=423)
- [Paul Lagasse Interviewed on "Write Out Loud"](https://www.avwrites.com/?p=430)
- [Tuesday Hack: Circa Notebook Spine Labels](https://www.avwrites.com/?p=435)
- [Got Imagination and Skill?](https://www.avwrites.com/?p=444)
- [Hello Annapolis!](https://www.avwrites.com/?p=452)
- [A Podcast Tip from Old-Time Radio](https://www.avwrites.com/?p=457)
- [The 2010.5 HPDA Calendars are Here](https://www.avwrites.com/?p=461)
- [Field Test: iPod Touch + Bluetooth Keyboard](https://www.avwrites.com/?p=465)
- [Tips for Being a Good Interviewee](https://www.avwrites.com/?p=476)
- [Ultimate Office is Back!](https://www.avwrites.com/?p=517)
- [Associated Press Decides to Bury the Lede](https://www.avwrites.com/?p=536)
- [GAO Audits Find Good, Bad News at NARA](https://www.avwrites.com/?p=550)
- ["Don't Quit Your Day Job"](https://www.avwrites.com/?p=581)
- [Value-Added Writing](https://www.avwrites.com/?p=618)
- [The Perils of Style Guides](https://www.avwrites.com/?p=839)
- ["Take the Time, Get it Right."](https://www.avwrites.com/?p=846)
- [E-Newsletters: How Wide Do You Go?](https://www.avwrites.com/?p=861)
- [Working Writers Profiles Paul Lagasse](https://www.avwrites.com/?p=912) - When Tom Chandler offered to profile me for his new series called "Working Writers," at first I was honored and thrilled -- and then I got nervous.
- [why i don't do wordsmithing](https://www.avwrites.com/?p=56)
- [tuesday hack: rollabind hanging folders](https://www.avwrites.com/?p=104)
- [three common misconceptions about e-mail](https://www.avwrites.com/?p=42)
- [mottainai](https://www.avwrites.com/?p=38)
- [iphone wallpapers ](https://www.avwrites.com/?p=50)
- [pitching topics? try news radio](https://www.avwrites.com/?p=394)
- [practical advice for writers](https://www.avwrites.com/?p=22)
- [mail.app for freelancers (mac)](https://www.avwrites.com/?p=32)
- [diplomacy 101 for freelance writers](https://www.avwrites.com/?p=364)
- [one ring (in four sizes) to bind them](https://www.avwrites.com/?p=5)
- [tuesday hack: elastic pen loop](https://www.avwrites.com/?p=7)
- [2010.0 hpda calendars are here](https://www.avwrites.com/?p=346)
- [time management for freelancers](https://www.avwrites.com/?p=67)
- [don't be a writer](https://www.avwrites.com/?p=68)
- [new calendars are here](https://www.avwrites.com/?p=69)
- [introducing cardnets](https://www.avwrites.com/?p=73)
- [does your past have a future?](https://www.avwrites.com/?p=72)
- [paperjamming gets a new home](https://www.avwrites.com/?p=74)
- [paperjamming podcast](https://www.avwrites.com/?p=75)
- [cheap as free](https://www.avwrites.com/?p=76)
- [do your proposals listen to your clients?](https://www.avwrites.com/?p=77)
- [report urges states to preserve e-records](https://www.avwrites.com/?p=78)
- [slogans that sell the sizzle](https://www.avwrites.com/?p=135)
- [new hpda template: gas mileage tracker](https://www.avwrites.com/?p=127)
- [2009.0 hpda calendars are here](https://www.avwrites.com/?p=173)
- [what kind of editing do i need?](https://www.avwrites.com/?p=186)
- [2009.5 hpda calendars now available](https://www.avwrites.com/?p=219)
- [word diagnostics](https://www.avwrites.com/?p=225)
- [field report: documents to go for iphone (updated for 1.1)](https://www.avwrites.com/?p=248)
- [freelancing in tough times](https://www.avwrites.com/?p=311)
- [just how useful are copy editors?](https://www.avwrites.com/?p=302)
- [solecism for august 13](https://www.avwrites.com/?p=299)
- [nielsen: passive voice must be cheered three times by you!](https://www.avwrites.com/?p=46)
- [new momentum for plain language in government](https://www.avwrites.com/?p=196)
- [freelance writing tips from an advertising master](https://www.avwrites.com/?p=159)
- [solecism for november 13](https://www.avwrites.com/?p=155)
- [solecism for october 19](https://www.avwrites.com/?p=151)
- [solecism for october 14](https://www.avwrites.com/?p=149)
- [solecism for march 22](https://www.avwrites.com/?p=64)
- [tracking telephone interviews](https://www.avwrites.com/?p=65)
- [solecism for april 1, 2008](https://www.avwrites.com/?p=66)
- [the wan piaba and the lan piaba](https://www.avwrites.com/?p=71)
- [solecism for january 8](https://www.avwrites.com/?p=53)
- [solecism for january 19](https://www.avwrites.com/?p=55)
- [solecism for february 17](https://www.avwrites.com/?p=58)
- [welcome 43folderers, lifehackers, and GTD'ers!](https://www.avwrites.com/?p=14)
- [where does the writer fit?](https://www.avwrites.com/?p=8)
- [burying the lede in technical writing ](https://www.avwrites.com/?p=15)
- [thoreau and the economics of adverbs and adjectives](https://www.avwrites.com/?p=20)
- [some thoughts about the SAA listserv story](https://www.avwrites.com/?p=21)
- [quick tip: getting to "thanks"](https://www.avwrites.com/?p=23)
- [sprehe on the FEA records management profile](https://www.avwrites.com/?p=24)
- [followup: the other half of the equation](https://www.avwrites.com/?p=25)
- [discussion: is everything miscellaneous?](https://www.avwrites.com/?p=26)
- [quick tips for working with SMEs](https://www.avwrites.com/?p=27)
- [study confirms best companies include writers from the beginning](https://www.avwrites.com/?p=28)
- [games writers play](https://www.avwrites.com/?p=33)
- [thinking blogs](https://www.avwrites.com/?p=35)
- [adapting fiction techniques: the freitag triangle](https://www.avwrites.com/?p=36)
- [adapting fiction techniques: character development](https://www.avwrites.com/?p=40)
- [getting to "thanks" #2: the power of appreciation](https://www.avwrites.com/?p=41)
- [you can teach old writers new media](https://www.avwrites.com/?p=48)
- [what's on your reference shelf?](https://www.avwrites.com/?p=60)
- [get 'em while they're hot](https://www.avwrites.com/?p=57)
- [goal-oriented productivity](https://www.avwrites.com/?p=54)
- [nara's new 'era': 40 years in the making](https://www.avwrites.com/?p=49)
- [paperjamming your computer](https://www.avwrites.com/?p=45)
- [my hpda configuration](https://www.avwrites.com/?p=44)
- [boom](https://www.avwrites.com/?p=39)
- [path finder for freelancers (mac)](https://www.avwrites.com/?p=30)
- [tuesday hack: rollabind disc dispenser](https://www.avwrites.com/?p=19)
- [paperjamming for freelancers](https://www.avwrites.com/?p=16)
- [note-taking, now in any direction](https://www.avwrites.com/?p=10)
- [tuesday hack: 3x5 docking station](https://www.avwrites.com/?p=9)
- [hipster pda downloads for writers](https://www.avwrites.com/?p=4)
- [paperjamming: file management 2.0](https://www.avwrites.com/?p=11)
- [new hpda templates: note capture](https://www.avwrites.com/?p=12)
- [new hpda templates: proofreader's marks](https://www.avwrites.com/?p=13)
- [source notes go 4-up](https://www.avwrites.com/?p=17)
- [tuesday hack: pda harmony](https://www.avwrites.com/?p=18)
- [new hpda templates: writing ideas](https://www.avwrites.com/?p=31)
- [one more thing...](https://www.avwrites.com/?p=47)
- [make your writing resolutions](https://www.avwrites.com/?p=51)
- [this is not your father's library](https://www.avwrites.com/?p=52)
- ["no comment!"](https://www.avwrites.com/?p=43)
- [a new look](https://www.avwrites.com/?p=34)
- [announcing the active voice blog](https://www.avwrites.com/?p=3)

## Pages

- [Home](https://www.avwrites.com/) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
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- [Southam Award](https://www.avwrites.com/?page_id=704) - Paul Lagasse was awarded the 2001 John Southam Award for Excellence in Sailing Communications.
- [Services](https://www.avwrites.com/?page_id=673) - Quality marketing communications, technical writing and editing, and program support services for nonprofits and businesses in the Baltimore-Washington region.
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## Categories

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